Diamonds 2018-05-31T11:06:53+00:00

DIAMONDS | RINGS| JEWELRY STORE

Which “C” is the most important? 

Cut, which is more a measure of workmanship than the diamond’s inherent qualities, should take precedence. The fact is that cut greatly influences sparkle and luminosity and can hide flaws. For instance, even a diamond with a nice color will appear lifeless and dull if not cut properly. On the other hand, a diamond with a midrange color rating of K will flash and sparkle when the cut is optimum. Therefore, choose a diamond with a very good cut.

Our diamond collection contains virtually any shape and size imaginable. We maintain, along with 3 other jewelers, a permanent presence in the diamond centers of the world. This established relationship affords us the ability to bring you all the qualities, sizes, and shapes at value prices.

If we don’t have it in stock we will get it, usually within 72 hours with no obligation on the customer’s part.

All stones are available for inspection under our binocular Gemscope and the Four C’s are explained and strictly adhered to. We will supply GIA certificate diamonds, and guarantee the accuracy of our grading. Learn more…

The 4 C’s are the basic criteria used to judge the beauty and price/value of a diamond. Most often, diamond shoppers look to color and clarity as the two most important factors when choosing a diamond, however the cut of the diamond will influence fire and brilliance much more than the other two C’s.

SHOP DIAMONDS NOW

Our staff help you learn about diamonds, and give you the facts you need to make decisions when it’s time to shop for diamond jewelry. Whether it’s a diamond engagement ring to pop the question or a necklace and earrings to show her how much you care we can help you find the perfect jewelry.

25% OFF GIA CERTIFIED DIAMONDS

Cut

The way a diamond is cut, that is, the amount and location of the rough diamond that is removed in the cutting process, has the most direct effect on how the diamond will look.

Color

Graded on a letter scale from D to Z (D being the best), color describes the overall tint of the diamond, from white to yellow.

Carat Weight

Commonly confused with size, carat refers to the weight of the diamond when measured on a scale. A diamond that weighs more is not necessarily bigger than a diamond that weighs less.

Clarity

Graded on a scale from FL (Flawless) to I3 (Many Visible Inclusions), clarity describes the amount and location of “inclusions” in the diamond.

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9:30 am ~ 5:30 pm

SATURDAY

9:30 am ~ 5:00 pm

SUNDAY – CLOSED