GIA Certified Diamonds

Which “C” is the most important? 

Cut, which is more a measure of workmanship than the diamond’s inherent qualities, should take precedence. The fact is that cut greatly influences sparkle and luminosity and can hide flaws. For instance, even a diamond with a nice color will appear lifeless and dull if not cut properly. On the other hand, a diamond with a midrange color rating of K will flash and sparkle when the cut is optimum. Therefore, choose a diamond with a very good cut.

Buy Diamond Jewelry Online in Our Store.

Since the whole world is buying almost everything online so, why not diamond jewelry? We understand your dilemma, but yes, you can trust us and buy diamond jewelry online.

We have been adorning ladies for ages and have become a much-loved brand. We are reliable and entertain no compromise on the quality of our products. Moreover, our online store is a trusted platform where you can do all your jewelry shopping online without worrying about a single thing.

Our diamond collection contains virtually any shape and size imaginable. We maintain, along with 3 other jewelers, a permanent presence in the diamond centers of the world. This established relationship affords us the ability to bring you all the qualities, sizes, and shapes at value prices.

If we don’t have it in stock we will get it, usually within 72 hours with no obligation on the customer’s part.

All stones are available for inspection under our binocular Gemscope and the Four C’s are explained and strictly adhered to. We will supply GIA certificate diamonds, and guarantee the accuracy of our grading.

Since GIA is the world’s most trusted name in diamond grading and gem identification, GIA ensures integrity and accuracy. GIA certified diamonds are available in various shapes. In addition, the brand provides 100% GIA Certified Diamond Jewelry to you, which marks the quality and value of money.

The 4 C’s are the basic criteria used to judge the beauty and price/value of a diamond. Most often, diamond shoppers look to color and clarity as the two most important factors when choosing a diamond, however the cut of the diamond will influence fire and brilliance much more than the other two C’s.


Our staff help you learn about diamonds, and give you the facts you need to make decisions when it’s time to shop for diamond jewelry. Whether it’s a diamond engagement ring to pop the question or a necklace and earrings to show her how much you care we can help you find the perfect jewelry.



The way a diamond is cut, that is, the amount and location of the rough diamond that is removed in the cutting process, has the most direct effect on how the diamond will look.


Graded on a letter scale from D to Z (D being the best), color describes the overall tint of the diamond, from white to yellow.

Carat Weight

Commonly confused with size, carat refers to the weight of the diamond when measured on a scale. A diamond that weighs more is not necessarily bigger than a diamond that weighs less.


Graded on a scale from FL (Flawless) to I3 (Many Visible Inclusions), clarity describes the amount and location of “inclusions” in the diamond.



9:30 am ~ 5:30 pm


9:30 am ~ 5:00 pm