By:
Jeffrey M. Bertman
Graduate Gemologist

You are probably already familiar with the “4 C’s” (Cut, Clarity, Color, and Carat weight) of diamond buying, the primary factors used to evaluate a diamond. If so, you might have wondered if one factor takes precedence over the others. Cut, which is more a measure of workmanship than the diamond’s inherent qualities, should take precedence. The fact is that cut greatly influences sparkle and luminosity and can hide flaws. For instance, even a diamond with a nice color will appear lifeless and dull if not cut properly. On the other hand, a diamond with a midrange color rating of K will flash and sparkle when the cut is optimum. Therefore, choose a diamond with a very good cut. WHICH “C” COMES FIRST? Our staff help you learn about diamonds, and give you the facts you need to make decisions when it’s time to shop for diamond jewelry. Whether it’s a diamond engagement ring to pop the question or a necklace and earrings to show her how much you care we can help you find the perfect jewelry.

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