Jeffrey M. Bertman
Graduate Gemologist

Even if you are choosing white gold for a diamond ring, consider the benefits of selecting platinum for the setting. While white gold is composed of 75 percent or less of precious metal, platinum is usually 95 percent pure. Unlike white gold, which is typically plated with rhodium (a member of the platinum group) to give it a lustrous white finish, platinum possesses an inherent white luster that will never wear off. Platinum also possesses superb strength and durability, which are characteristics to look for when selecting a material that will hold a precious diamond firmly in place, particularly SET FOR LIFE in prong settings. Platinum also does not tarnish and is the preferred metal to show white diamonds to their best advantage. Platinum is a truly luxurious metal. It has become the new symbol of love and promise.

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